Performance Mindset Coaching

The mental tools athletes are never taught.

Reset Performance (RST) is a performance mindset coaching practice for athletes. We train the inner game — identity, confidence, focus, and resilience under pressure — for professional, college, high school, and youth athletes. It's the work the sport itself never trains.

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Performance mindset, not therapy. Coaching, not counseling. Built for athletes.

Athletes & teams from these organizations have trusted us with the inner game

NFLLA RamsNFLDallas CowboysNFLMinnesota VikingsNFLDetroit Lions NCAAHarvardNCAAUSC TrojansNCAAUCLA BruinsNCAAStanford NCAANotre DameNCAAMichigan WolverinesNCAAAlabama Crimson TideNCAANorthwestern NCAACal BearsNCAAUtah UtesNCAAOklahoma StateNCAABYU Cougars NCAAOral RobertsNCAAGeorgia StateNCAAUC DavisNCAALSU Monroe NCAACal BaptistNCAAChapmanNCAAConcordia IrvineNCAABiola NCAAVanguardNCAAWestmontNCAAPoint Loma CLUBMayhem CrossFitCLUBSlammers FC SoCal BluesCLUBBatbustersCLUBPateadores SC YOUTHLaguna Niguel Little LeagueYOUTHLaguna Niguel Softball AGENCYAthletes First

Organization names represent groups whose individual athletes, staff, or members have engaged Joe and Kaysee in private mental performance work. No endorsement, partnership, or sponsorship by the listed organizations is implied.

Why RST

What sets us apart.

Most performance programs are run by one type of expert. Ours has six things working together.

Clinical Roots

Evidence-based, not guesswork.

Our work is grounded in mental performance science. We know what's happening when an athlete struggles — and where the line is between coaching and clinical care.

Academic Credibility

Sport psychology faculty experience.

We teach sport and performance psychology at the university level. The latest research, tested in the classroom and the locker room, lands in every session.

Proprietary Method

The Reset Method.

A 12-week framework built from a decade of in-the-room work — from pro to youth. Reps, structure, sequencing. Not a vibe. A method.

Clinician + Athlete

Coaches who've lived it.

Every RST coach brings both sides of the work — a background in clinical and sport psychology, and years as a competitive athlete. Athletes get real psychological depth from someone who has actually been in the arena.

Range That Matters

30+ years of combined work.

From pro rosters to D-1 programs to high school varsity to youth-elite club. Different stakes, same skills — and we translate fluently between them.

Built for Athletes

Coaching, not pathologizing.

Most of what looks like a "mental health problem" is a tools problem. Hand the athlete the right tools and the symptom usually clears.

Who We Are

The game
inside the game.

We coach the mental performance side of sport. Not the body. Not the technique. The four inches that decide the rest.

RST was built because athletes keep getting handed the same playbook: train harder, want it more, push through. None of it is wrong. None of it is enough.

Identity, self-talk, recovery from mistakes, breath, posture, confidence, peaking — these are trainable skills. Almost no athlete has been taught any of them.

That is the whole job: hand athletes tools they were never taught.

What We Do

Three ways we work with athletes.

1-on-1 coaching, the 12-week APX Athlete program, and speaking or workshops for teams and organizations.

1-on-1 Performance
Mindset Coaching

Direct work with an individual athlete. Weekly or bi-weekly sessions built around their sport, season, and the specific mental skill they're installing. Pro, college, high school, or youth.

Book a call →

APX Athlete:
12-Week Program

The mindset curriculum we built for any athlete, any sport, any age. Twelve video lessons, a 118-page workbook, and a daily practice that holds. Self-Guided or Coach-Guided.

See the program →

Speaking
+ Workshops

Talks and full-day workshops for teams, schools, sports organizations, and parent groups. Custom-built around the room. Practical — no theory for theory's sake.

Bring us in →

The Approach

What we believe.

Five things — six, really — that hold across every athlete we work with.

Explore the APX program

Mental performance is a skill.

Not a personality trait. Not a fixed gift. Trainable, like a swing or a stride. We treat it that way.

The work is in the other direction.

The athletes we work with already grind and already care. The answer is rarely to want it more — it's quieter, more skilled, more sustainable.

Identity holds the rest.

When self-worth is fused with the scoreboard, every mistake feels existential. Almost every performance problem is downstream of an identity problem.

Process beats outcome.

You can't grade yourself on the score. You can grade the rep, the breath, the cue, the response. That is what we install.

We coach. We don't pathologize.

Most of what looks like a "mental health" problem is a tools problem. Where it isn't, we know exactly the next step to take.

Parents matter.

Especially under-18. We give parents specific moves for the ride home, the bleachers, and the dinner table that change the climate the athlete plays in.

Built by Two Equal Partners

Joe & Kaysee.

Both coaches. Both clinicians. Both former athletes — each bringing the full picture to every athlete they work with.

Co-Founder · Performance Mindset Coach

Joe Jardine

Reset Performance (RST)

Joe grew up in the competitive athletic culture of Orange County and became a college athlete himself — an experience that shaped how he sees pressure, identity, confidence, and failure. Today he blends that lived experience with more than 20 years of clinical and performance work as a Licensed Marriage and Family Therapist and performance coach.

Before coaching full-time, Joe spent nearly a decade as a psychology professor and coached baseball at one of the top programs in the country — a front-row view of how athletes learn, grow, and break through the patterns holding them back. He has worked with NFL and NCAA athletes, professional CrossFit champions, and college hopefuls. His approach is simple: meet the athlete where they are, understand who they are, and help them become who they're meant to be.

Co-Founder · Performance Mindset Coach

Kaysee Cooper

Reset Performance (RST)

Kaysee has a background in clinical and performance psychology. She grew up an athlete in Southern California's most competitive sports environment — and when a career-ending injury took the game away, it was the mental side that had to carry her. Sport had given her identity, structure, and a community; losing it taught her firsthand exactly what an athlete is up against when the game stops going their way.

She turned that into her work — a psychology degree from UCLA, a master's in clinical psychology from Vanguard, time in the UCLA sport psychology lab, and years working with collegiate and professional athletes. In the room she's solution-focused and direct: she meets athletes where they are, names what's actually going on, and gives them somewhere to take it. Vulnerability met with compassion, clarity — and a little fun.

"The work isn't about fixing you. It's about giving you tools you've never been taught."

— JOE & KAYSEE · RESET PERFORMANCE (RST)

The Flagship Program

APX Athlete:
12 weeks.
Different athlete.

Twelve video lessons. A 118-page workbook with a daily practice on every page. A printable wall calendar. An assessment taken three times so the change is visible, not just felt.

Two ways in: Self-Guided, or Coach-Guided with weekly 1:1 sessions.

See the Full Program Take the Parent Assessment

video lessons

days of practice

tracks: Self / Coach

3×

assessment cycle

What Coaches, Athletes & Agents Say

The work shows up where it matters.

"Reset's performance mindset coaching has been huge for our championship teams. It's helped our players, including Paul Skenes, to be better both on and off the field. They are able to focus under pressure and not let the game get inside their head. I would definitely recommend it to any athlete or team wanting to be their best."

— Mike Gonzales

2017 National HS Baseball Coach of the Year

"Working with Reset was a game changer for me mentally. It gave me the tools to strengthen my mental toughness, manage pressure, and stay focused through one of the biggest seasons of my life. From preparing for the NFL Combine to stepping into the league, Reset helped me build confidence, control my mindset, and perform with clarity under pressure."

— Cam Smith

Linebacker, Minnesota Vikings

"Reset helped our NFL and NCAA athletes and coaches overcome mental hurdles and gain a winning edge. His performance psychology guidance is exceptional. I highly recommend them to anyone looking to improve their mental game and get unshakable confidence."

— David Dunn

Co-Founder, Athletes First Sports Agency

Free for Parents & Athletes

Start with a free guide.

Two short, practical guides — one for the parent on the car ride home, one for the athlete between plays. Free, instant, and a real taste of how we work.

For Sports Parents

The Car Ride Home

What to say — and what to skip — in the ten minutes after the game.

Get the free guide →

For Athletes

The 60-Second Reset

How to clear your head between plays — and get back in.

Get the free guide →

Speaking + Workshops

Bring us into your room.

Talks and workshops for teams, organizations, schools, and parent groups — custom-built around what the room actually needs.

Teams

Pre-season mindset workshops, in-season chalk talks, post-season debriefs — built around your sport, schedule, and the edge you're chasing.

Schools + Athletic Departments

Half- or full-day mindset trainings for student-athletes and coaching staff. Leadership sessions. Parent evening workshops.

Parent Workshops

Evening sessions on the car ride home, the dinner-table conversation, and supporting without becoming another source of pressure.

Organizations we've spoken to & trained

NickelodeonMOPS InternationalMomCoTogethershipFreez Construction

Inquire About a Workshop

The mental tools athletes are never taught.