APX Athlete is a 12-week performance mindset program for athletes of every sport, every age. We're putting the finishing touches on it now. Get on the early list and you'll be first through the door — before anyone else.
of kids quit organized sports by age 13.
Source: Aspen Institute Project Play, State of Play 2023
Athletes train the body for years and the mind for almost none of it. Identity, pressure, self-talk, bouncing back from a mistake — trainable skills, every one. Almost no one teaches them.
APX Athlete is the program we built to close that gap. It's nearly done. This page is your way in early.
Twelve weeks of guided work that builds six things most athletes have never been handed.
Self-worth stops riding on the scoreboard. Mistakes stop feeling existential.
Cue words, reframes, and a pre-comp self-talk plan they actually use under pressure.
Breath, posture, cue, focal point, next play — drilled until it lives in the body.
From "the mistake plays in my head for 8 minutes" to "8 seconds. Reset. Next play."
A growing, written record of mastery — readable on the worst day of next season.
Morning and night routines, sleep targets, and a 3·2·1 daily reset that becomes muscle memory.
One short video lesson a week. A daily practice that takes minutes. Each phase builds on the last.
Identity, beliefs, and locus of control — the foundation under everything else.
Self-talk, visualization, breath, posture, flow — the core mental skills.
Reset routines, grit, plateaus, perfectionism, burnout — resilience under pressure.
Confidence systems, daily habits, leadership, peaking, and a 90-day reset.
One per week, around 20 minutes each. Re-watchable any time.
One page per day across 84 days, with a daily 3·2·1 reset on every page.
A baseline plus Week 6 and Week 12 re-checks. The change is measured, not just felt.
Both coaches. Both clinicians. Both former athletes — each bringing the full picture to every athlete they work with.
Joe grew up in the competitive athletic culture of Orange County and became a college athlete himself — an experience that shaped how he sees pressure, identity, confidence, and failure. Today he blends that lived experience with more than 20 years of clinical and performance work as a Licensed Marriage and Family Therapist and performance coach.
Before coaching full-time, Joe spent nearly a decade as a psychology professor and coached baseball at one of the top programs in the country — a front-row view of how athletes learn, grow, and break through the patterns holding them back. He has worked with NFL and NCAA athletes, professional CrossFit champions, and college hopefuls. His approach is simple: meet the athlete where they are, understand who they are, and help them become who they're meant to be.
Kaysee has a background in clinical and performance psychology. She grew up an athlete in Southern California's most competitive sports environment — and when a career-ending injury took the game away, it was the mental side that had to carry her. Sport had given her identity, structure, and a community; losing it taught her firsthand exactly what an athlete is up against when the game stops going their way.
She turned that into her work — a psychology degree from UCLA, a master's in clinical psychology from Vanguard, time in the UCLA sport psychology lab, and years working with collegiate and professional athletes. In the room she's solution-focused and direct: she meets athletes where they are, names what's actually going on, and gives them somewhere to take it. Vulnerability met with compassion, clarity — and a little fun.
The program opens on August 1. Get on the early list now and you'll be first to know — with an offer reserved for the people who didn't wait.
Join the Early List →Free to join. No spam. Unsubscribe anytime.